Bob Guccione, who founded the Penthouse Magazine died at a hospital in Plano, Texas at the age of 79 after a long battle with cancer.
Guccione, a Sicilian who was born in Brooklyn, New York debuted a US version of Penthouse in 1969 that made it a direct challenge to Playboy. Penthouse was known to have more sexually explicit photos and tabloid contents than its competitors.
However on 2003, Bob Guccione left his long-time position as a publisher as major crises occurred and a series of adversities had extremely pulled down his personal fortune and a life of luxury.
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